Over the past year, All Purpose Coatings has spent more than $100,000+ obtaining online leads, and not one of them was for us. Every enquiry went directly to the professional applicators who use our systems through our Find an Installer program.
We pay for every click, every form, and every phone call from customers looking for epoxy flooring. Our internal sales team qualifies each one to reduce time wastage on the applicator side. Qualified leads are then passed on to an APC Advantage Partner who gets the opportunity to quote and win the work.
But why? We do it because our business thrives when our applicators’ businesses thrive. The program connects real customers with real professionals, not weekend DIYers or tyre kickers. It has become one of the most effective ways to help our partners grow and to make sure APC systems are installed by the right people & to the right standard.
Over the next 12 months, APC will spend more than twice that amount. We have expanded our direct sales team, are targeting more commercial and industrial projects, and are developing new internal software to track and improve conversion rates across the industry nationally.
When an applicator succeeds, we succeed.
We spent $100K+ on leads that weren't for us! Here's why we'll spend more than double that next year!