Pick your mentor wisely... You know me, always something controversial on my mind. 🔥 While training & education should form part of every industry - the recent surge in ‘Epoxy Experts’ offering education based on limited indust... Business Insights
We spent $100K+ on leads that weren't for us! Here's why we'll spend more than double that next year! Over the past year, All Purpose Coatings has spent more than $100,000+ obtaining online leads, and not one of them was for us. Every enquiry went directly to the professional applicators who use our s... Business Insights
Beyond Profit: Building an Industry, Not Just a Business. Running a company is one thing. Building an industry is another. At APC, we have never seen ourselves as "just another supplier". Yes, we manufacture and supply products, but the bigger responsibility... Business Insights
Why APC Training remains the benchmark. Over the past few years, the epoxy flooring industry has seen an explosion of training courses. New names pop up, promoting themselves as shortcuts to wealth and quick success. Yet despite all the noi... Business Insights
The Dirty Truth Behind “Manufactured By” Claims in Our Industry I see it too often. Suppliers in our industry use words like manufactured by , designed by , or developed by in their marketing. It sounds impressive, but for many of them, it is flat-out false. These... Business Insights
Noise vs Signal Business is full of noise. Emails, meetings, opinions, market chatter, competitor moves, and the endless scroll of social media. It is relentless. If you let it, the noise will drown you. The challeng... Business Insights
The Director’s Cut: Why I’m Writing This Blog I’m Christopher Ashford, Managing Director of All Purpose Coatings. For most of my adult life, APC has been at the centre of everything I do. What started as a small business to fill a gap we saw in t... Business News