You know me, always something controversial on my mind. 🔥
While training & education should form part of every industry - the recent surge in ‘Epoxy Experts’ offering education based on limited industry experience is concerning. Promoting yourself as an expert or leader in a field with no substantial long-term knowledge of projects or product chemistry is asking for trouble & will damage the long term success of the industry.
We’re usually pretty quiet on industry happenings. We stay in our lane and focus on the APC ecosystem. But these courses affect us all, they provide a false sense of security or superiority and we are seeing applicators being taught a lesson by challenging projects that they were not adequately prepared for time & time again at the moment with APC having to play “clean-up crew”.
So while I love training, education & industry growth - Take a minute to do your research about your mentor. How long have they been in the industry? Are their projects actually to the standard of work you’d be proud of? Can they answer complex technical questions? Does the product they’re recommending have an extensive history in Australian Conditions? All these are often over looked when sales people sell courses not the outcome.
❌ You will not become an ‘expert’ or ‘legend’ in 2-3-4 days of training.
❌ You will not magically walk into a 6-7 digit business overnight.
✅ Don’t let hype and sales-talk cloud your better judgment. Choose your mentors based on facts, evidence & proven history.
2 December 2025
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Christopher Ashford
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Pick your mentor wisely...