I’m Christopher Ashford, Managing Director of All Purpose Coatings. For most of my adult life, APC has been at the centre of everything I do. What started as a small business to fill a gap we saw in the industry, is now a nationally recognised brand with a voice of education, quality, customer service & innovation. APC & it's leadership team remain committed to its goal of redefining the coatings industry,
In my capacity of Managing Director, business has taught me about people, about leadership, about what it really takes to grow something from the ground up and keep it moving forward. Those lessons aren’t always obvious from the outside, and I want to use this space to share them with you.
That’s what The Director’s Cut is all about. This won’t be polished PR. It’ll be my take on the wins, the challenges, the decisions and the ideas shaping both APC and the industry we work in. Some posts will be about leadership, some about business, and others simply about the realities of running a company day to day.
If you’re an applicator, a customer, a competitor, or just someone curious about what goes into building and leading a business, I think you’ll find something here worth reading.
So, welcome to the first post of The Director’s Cut. I’m looking forward to sharing more with you.
The Director’s Cut: Why I’m Writing This Blog