Beyond Profit: Building an Industry, Not Just a Business. Running a company is one thing. Building an industry is another. At APC, we have never seen ourselves as "just another supplier". Yes, we manufacture and supply products, but the bigger responsibility... Business Insights
Why APC Training remains the benchmark. Over the past few years, the epoxy flooring industry has seen an explosion of training courses. New names pop up, promoting themselves as shortcuts to wealth and quick success. Yet despite all the noi... Business Insights
Seamless Flooring Solutions for Modern Homes When it comes to choosing the right flooring for your home, you don’t just want something that looks great -you also want a surface that’s long lasting, easy to maintain and built for everyday living.... Commercial Education Government Industrial Insights News Residential
The Dirty Truth Behind “Manufactured By” Claims in Our Industry I see it too often. Suppliers in our industry use words like manufactured by , designed by , or developed by in their marketing. It sounds impressive, but for many of them, it is flat-out false. These... Business Insights
Noise vs Signal Business is full of noise. Emails, meetings, opinions, market chatter, competitor moves, and the endless scroll of social media. It is relentless. If you let it, the noise will drown you. The challeng... Business Insights
The Director’s Cut: Why I’m Writing This Blog I’m Christopher Ashford, Managing Director of All Purpose Coatings. For most of my adult life, APC has been at the centre of everything I do. What started as a small business to fill a gap we saw in t... Business News
Can You Use Methylated Spirits with Epoxy Flooring? When it comes to epoxy flooring, a common question we hear is: “Can methylated spirits be used to thin epoxy?” The clear answer is no. Using metho in epoxy systems often leads to coating defects The s... Insights Tech Talk
Specs for Automotive Showrooms: What Every Architect Should Know Automotive showrooms aren’t just about glossy finishes - they need flooring that works just as hard as the space itself. In this Spec Talk, Kiara covers the three key considerations when specifying fl... Commercial Spec Talk Video
Stop Accidents Before They Happen: Take 5 Safety Made Simple Big risks can be avoided with small habits. In this Tech Talk, Matt runs through our Take 5 Safety Notebooks - compact, easy-to-use guides that help you stop, assess and control hazards before startin... Tech Talk Video
What Is Ultra Flake? The Seamless Flooring Solution That Does It All Looking for a flooring solution that’s seamless, low maintenance and seriously good looking? In this Showroom Talk, Aaron walks you through our Ultra Flake system - how it works, where it suits best a... Commercial Education Government Industrial Residential Showroom Talk Video
Floors That Work in Vet Clinics - Here’s What to Specify! Floors in veterinary clinics need to do more than just meet compliance - they need to stand up to constant cleaning, animal traffic and chemical exposure. In this Spec Talk, Kiara breaks down what to ... Commercial Spec Talk Video
From Product to Installation: How APC Has You Covered When you choose a floor from APC, you’re not just buying a product - you’re getting a full end to end solution. In this Showroom Talk, Jakob explains how we take the stress out of flooring projects by... Residential Showroom Talk Video